Southern Blooms

SV_Tabita SpringSummer 2014_6

A few weeks ago I had the opportunity to work on a project for a local clothing boutique, called Tabita, owned by the lovely Anre Uys. She lived in Italy for over a decade, before returning to South Africa to start her own label, which showcases a combination of influences from her international travels and her childhood in the Klein Karoo.

The Spring Summer Collection she had sourced showcased an assortment of prints from- animal, to floral and monochrome geometric- all popular trends for the upcoming season. We decided to photograph the collection outdoors with a natural wood and rustic wall backdrop. For the catalogue layouts I was inspired by botanical illustrions and chose to juxtapose each pierce with illustrations of local flower.

SV_Tabita SpringSummer 2014_5

SV_Tabita SpringSummer 2014_1

SV_Tabita SpringSummer 2014_2

SV_Tabita SpringSummer 2014_3

SV_Tabita SpringSummer 2014_4
Credits: Photographs and layouts by me, Illustrations from The Biodiversity Library, Clothing from Tabita, Styling by Anre Uys


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